Embarking on my Westpac journey in mid-2015, I ventured into a captivating realm of analytics and personalization. This article delves into the transformative stages within Westpac and Adobe, traversing diverse…
My Journey Through Analytics and Personalization: Westpac’s Evolution with Adobe
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Payments terminal journey- EFTPOS terminal
In today’s fast-paced world, payments technology has become an essential part of our lives. From credit cards to mobile payments, we have come a long way in making transactions easier…
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Kids and internet access – Part 2: Content filtering
As the internet becomes an increasingly integral part of our daily lives, it’s essential to acknowledge that its content is largely tailored to an adult audience. However, children also engage…
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Kids and internet access – Part 1: screen time
In today’s digital age, it’s impossible to avoid screens. As a parent, it’s important to understand the impact that screen time can have on kids and to set guidelines to…
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Rise of the people’s network (Apple Air Tag, Amazon Sidewalk)
The rise of the people’s network is a trend that is being driven by the increasing popularity of location-based technologies such as Apple’s Air Tag and Amazon’s Sidewalk. These technologies…
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Tracking messaging and notification
Messaging and notification now a days coming in many forms. In analytics we are trying to address some of the key business requirements. And following changes added to the analytics…
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Chatbot tracking in Adobe analytics
If you like to track chatbot activity into analytics what chatbot events should we considered. Each of the chat applications come with some set reporting. But those report can be…
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