Analytics – Abu's Blog!

Abu's Blog!

I believe in experiment. In life we have ups & downs, good times & bad. Each day will bring new opportunities if you look for it

Posted in
- Analytics

My Journey Through Analytics and Personalization: Westpac’s Evolution with Adobe

Posted byby Abu Shafi
August 10, 2023
2 minute read

Embarking on my Westpac journey in mid-2015, I ventured into a captivating realm of analytics and personalization. This article delves into the transformative stages within Westpac and Adobe, traversing diverse…

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Posted in
- Analytics

Adobe Launch user group permission

Posted byby Abu Shafi
July 14, 2021
1 minute read

If you are not sure how to setup Adobe Launch User group permission please use this table.

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Posted in
- Analytics
- Concept

Tracking messaging and notification

Posted byby Abu Shafi
July 14, 2020
2 minute read

Messaging and notification now a days coming in many forms. In analytics we are trying to address some of the key business requirements. And following changes added to the analytics…

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